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1) What Are Your Licensing Requirements? If one of the two choices below applies to your business, you need a business license with Washoe County.  All information on obtaining business licenses can be accessed here.

1. The business location address is in the unincorporated area of Washoe County. An map of the counties can be located here.  
2. The business is mobile and you will be doing business in the unincorporated area of Washoe County. 
   1. If your business is mobile, you will need to keep track of income earned in each jurisdiction in which you hold alicense to    report annual gross receipts. 
   2. Note:  You need a separate business license from each county in which you conduct business. 

2) Get Your Application:  There are 3 ways you can obtain a copy of the Washoe County business license application.

1. In person at of our office location. 
2. By mail by calling our office.
3. Via the internet from this web page.

3) What You Need to Get Your Business Name on File:  

1. If you are incorporated in the State of Nevada, you will need a copy of your Articles of Incorporation and a current list of officers. 
2. If you are using a business name other than your own first & last name, you will need to file a Fictitious Firm Name (DBA) certificate with the Washoe County Clerk at 75 Court Street, Reno, Nevada.  Make sure to include a copy of the filed certificate with your business license application.  The Fictitious Firm name (DBA) Certificate can be found here.    
3. If you are a Corporation doing business under a different name then the corporate name, a Fictitious Firm Name certificate will also be required.

4) Visit the Nevada Department of Taxation:  If you are selling anything, you will need to register with the Nevada Department of Taxation. They are located near the Reno/Sparks Convention Center at 4600 Kietzke Lane, Building L, #235, in Reno. Onde you arrive, they will provide you with a clearance letter that must be included in your business license application. 

5) Visit the Nevada Secretary of State:  All new businesses must register with Nevada Secretary of State’s Office for the Nevada State Business License. You may register with them in 1 of 3 ways.

1. In person at their office in Carson City.  
2. By mail.  
3. Through the Nevada Secretary of State's web site. 

6) Get the Required Federal and State Licenses:  Some businesses require additional licensing, and Washoe County will need proof that you have obtained these licenses when you file for the County’s business license. 

1. A good example is if you practice medicine.  A license from the State Board of Medical Examiners is required to practice medicine and must be obtained before a business license can be issued by Washoe County. If you’re not sure, please check with Washoe County’s main business office to determine if additional licensure and documentation is required. 

7) Make Sure to Follow All the Rules When You Are an Employer: All businesses that have employees must obtain workers compensation from the insurance company of their choice. Keep your policy handy.  Your policy information will be required on the State Industrial Insurance Compliance form contained in the County’s business license application package. 

8) Complete the Business License Application:  Make sure that ALL the forms included in the application package are completed and returned, including the Nevada Business Registration, Personal History (not applicable to corporations), Worker’s Compensation Insurance Compliance (even if you have no employees), and Child Support Compliance forms. Businesses that are operated from the home must also complete a two-part “Home Business Requirements” supplement.

9) Turn in the Application and Supporting Documents:  Most home-based businesses will be finished at this point. However, some are not.  See step 10 below. 

10) Complete the Sign-Offs: If you plan to open a commercial business (run from a storefront), or a non-home based business run from your property (such as horse boarding) you will be required to obtain approval from several County agencies before your license can be issued. The business license office will prepare the sign-off forms for you. 

IT’S IN THE MAIL! Your business license certificate will be mailed to you within 5 working days after you have submitted a complete application with all the required approvals, along with the $75.00 first year fee.  CONGRATULATIONS.  You are licensed!

One of the principle benefits of a commercial arbitration agreement is that it provides for an efficient, formal decision-making process instead of protracted and expensive litigation.  A considerable reason that arbitration is a more efficient then litigation is because most arbitration decisions are final and very few issues can be appealed.  This long-standing principle, however, has changed and changed in a significant way.    

In the past, courts could not review an arbitration decision on the merits

Generally speaking, a court will not review an arbitration proceeding on the merits to determine whether the law has been correctly stated and correctly applied.  This has created problems because arbitration awards generally must be enforced by courts even if it appears that the arbitrators incorrectly applied the law to the facts, or ignored the law altogether.  Despite this glaring problem, this has been each court’s duty since the Moncarsh v. Heily & Blase case in 1992 (see Moncarsh, 3 Cal. 4^th 1) (stating that “in the absence of some limiting clause in the arbitration agreement, the merits of the award, either on questions of fact or of law, may not be reviewed except as provided in the statute”)).

In California, courts may now review arbitration decisions for legal error

The law in California (and possibly in Nevada in the near future) has changed.  The California Supreme Court recently held that the parties to a contract can agree to allow for judicial review of legal error by an arbitrator as long as the parties structure the arbitration clause to trigger a statutory ground for review.  (Cable Connection, Inc. v. DirectTV, Inc. (2008) 44 Cal. 4^th 1334). 

The arbitration clause in the DirectTV contract stated that “the arbitrators shall not have the power to commit errors of law or legal reasoning, and the award may be vacated or corrected on appeal to a court of competent jurisdiction for any such error.” 

The key here is the statutory trigger the clause referred to – California Code of Civil Procedure § 1286.2(a), which states “a court shall vacate the award if the court determined . . . the arbitrators exceeded their powers.”  The genius of the language in this arbitration clause is that by defining an arbitrator’s powers so that they have no power to commit legal error, CCP 1286.2(a) is triggered and a court is allowed to vacate an award because of legal error.  Put differently, before DirectTV a party could not appeal an arbitrator’s award because a legal error was committed.  However, if the arbitration clause is properly drafted, a party can now appeal a decision based upon legal error by utilizing CCP 1286.2(a). 

The DirectTV decision may run afoul of federal arbitration law

Interestingly, the DirectTV opinion comes glaringly close to running afoul of a United States Supreme Court case, Hall Street Associates, L.L.C. v. Mattel, Inc.  There, the Court stated that under the Federal Arbitration Act, parties could not expand the scope of judicial review of arbitration decisions.  However, by cleverly relying upon statutory authority (CCP 1286.2(a)), the California Supreme Court may have nullified the application of Hall Street. 

What does the DirectTV decision mean for your business?

The DirectTV decision will undoubtedly be tested by businesses and their attorneys.  As it stands, the DirectTV decision only applies to review of legal errors and not factual errors.  However, the opinion can be construed as allowing for review of factual errors as well.  

It is highly advised that businesses modify their arbitration clauses to include the language necessary to allow a court to review an arbitrator’s decision for at least legal errors.  While binding arbitration may be a better business option than full blown litigation, if the arbitrator's decision is based upon incorrect legal reasoning, the arbitration is a failure.  Allowing a court to review a decision for legal error is a necessary protection that every business should have access to.  

How your business should modify your arbitration clause in all its contracts 

In California, your arbitration clause must trigger a statutory ground for review.  The clause in DirectTV provides an excellent example of what language you can add to your arbitration clause to ensure a court has the power to review your arbitrator’s decision for legal error.

"The arbitrator(s) shall not have the power to commit errors of law or legal reasoning, and the award may be vacated or corrected on appeal to a court of competent jurisdiction for any such error."

However, an arbitration clause could even conceivably include review for factual errors.  An example could read as follows:

"The arbitrator shall not have the power to commit errors of law, fact, or legal reasoning, and the award may be vacated or corrected by a court of competent jurisdiction.  The parties agree that the court shall have jurisdiction to review, and shall review, all challenged findings of fact and conclusions of law based on a de novo review of the arbitration record and evidence."

While allowing a court to review an arbitrator’s award for factual errors may allow for peace of mind, doing so takes away several benefits of arbitration including the relative informal presentation of evidence and increased efficiency in reaching a decision.  Whether your business decides to modify your arbitration clause for review of legal error or legal and factual errors, the decision must be based on sound business principles and business goals. 

Stay tuned – the DirectTV decision will undoubtedly be tested and revisited as businesses seek to extend review of arbitration decisions.  

The FTC recently released a staff report that could impact your online advertising.  Click here for the FTC report on legal online adverstising guidelines.  This report is "voluntary" meaning that it is not the law, but it is highly advised that your company abide by these voluntary guidelines as best as possible for the reasons that follow.

Why These Guidelines Important

Behavioral advertising is the process of tracking a user's online activities so that the user's specific interests can be identified.  Once a user's interests are identified, the web site can direct specific advertising to that user.  

The amount of data a company can collect on a user is staggering (for a full discussion, see The Behavioral Advertising Blog).  As the power of companies to collect user data grows, so does the FTC's concern with protecting people's privacy on the Internet.

But what does this mean, practically, for your company?  If a user sues you because they believe your behavioral advertising practices are deceptive and/or unfair trade practices, you should produce evidence that your company complied with the FTC's voluntary guidelines.  If you can demonstrate compliance, you may be able to avoid liability.  In other words, if you follow these guidelines to the best of your ability, you will potentially minimize your legal exposure.

The FTC's Four Behavioral Advertising Principles to Consider

The staff report identifies four behavioral advertising areas that a company should review and revise if necessary.

(1) Offering consumers notice and choice before you collect behavioral advertising data.  Translation = Before collecting behavioral data, a web site must give consumers notice of what information is being collected and a choice of whether the consumer wants that information to be collected. 

(2) Limiting the time you retain data and providing reasonable security for protection of the data.  Translation = There is no specific amount of time or level of security.  How long you can retain data and how secure that data must be depends on several factors including the sensitivity of the data and the type of business the company is engaged in.

(3) If you change your company's privacy practices, you must notify each user. Translation = If any portion of your behavioral advertising practices change, notify each user that you have collected data on and give them a choice on whether they will allow the change.

(4) Provide an "affirmative notice" before sensitive data on a user's online acitivity is collected. Translation = Provide a specific "opt-in" choice for users if "sensitive information" such as financial data, data about children, health information, sexual orientation, social security numbers, etc. are requested by your company.

Make User Privacy a Paramount Objective in Your Company

Excellent user privacy is not only a legal consideration, but great business as well.  If users know that you take their privacy seriously, they will become repeat customers and your potential legal liability will be minimized.  It is a policy that provides for happy customers and limited legal exposure.  If you have additional questions on online user privacy, do not hesitate to contact The Digesti Law Firm LLP here.